Nonprofit Marketing

How Social Media has Changed Activism – A look at the benefits of online activism

by Heather Kallevig One of the greatest problems historically hounding Nonprofits has been marketing. How can an organization with very little funds and a meager budget ever hope to effectively advertise? Traditional methods included word of mouth, fliers, conventional media – radio, TV, newspapers, etc. These past techniques required intense legwork and man hours to […]

Online Activism

Using Weak Ties to Strengthen Nonprofit Marketing

by Heather Kallevig Marketing is an important part of running a business or organization. In order to gain supporters, customers, people using your service, etc, a company must use public relations, advertising, and market research to promote and sell their products and services. All of these components require dedication of time and money. This is […]